Pulcher Vir — Editorial

Masters of
Men's Elegance

24

The defining voices of luxury menswear, fragrance, footwear and craft — across five categories of excellence.

Elegance is not about being noticed, it's about being remembered.

— Giorgio Armani

This profile is part of our ongoing series celebrating the masters of modern menswear.

Hugo Boss Confident. Modern. Precise. Founded in 1924 by Hugo Ferdinand Boss in Metzingen, Germany, the house began as a workwear manufacturer before pivoting to luxury menswear. Today, Hugo Boss stands as one of the world's most recognizable fashion brands, celebrated for its precision tailoring, clean lines, and a modern aesthetic that bridges boardroom authority with contemporary elegance. "Style is not about being noticed, it is about being remembered." Germany 1924 Years 100+ Locations 7,400+ Countries 127 Employees 14,000+ Boss Black, Boss Orange, Hugo Blue, Boss Bottled # linear-gradient(135deg,#1a1a2e,#16213e,#0f3460)
Est. 1924
Hugo Boss
Germany
Hugo Boss
Confident. Modern. Precise.

Born in Metzingen, Hugo Boss revolutionized professional menswear with sharp silhouettes and uncompromising quality — dressing men who mean business.

Boss Black Boss Orange Hugo Blue Boss Bottled
Hugo Boss Confident. Modern. Precise. Founded in 1924 by Hugo Ferdinand Boss in Metzingen, Germany, the house began as a workwear manufacturer before pivoting to luxury menswear. Today, Hugo Boss stands as one of the world's most recognizable fashion brands, celebrated for its precision tailoring, clean lines, and a modern aesthetic that bridges boardroom authority with contemporary elegance. "Style is not about being noticed, it is about being remembered." Germany 1924 Years 100+ Locations 7,400+ Countries 127 Employees 14,000+ Boss Black, Boss Orange, Hugo Blue, Boss Bottled # linear-gradient(135deg,#1a1a2e,#16213e,#0f3460)
Est. 1924
Hugo Boss
Germany
Hugo Boss
Confident. Modern. Precise.

Born in Metzingen, Hugo Boss revolutionized professional menswear with sharp silhouettes and uncompromising quality — dressing men who mean business.

Boss Black Boss Orange Hugo Blue Boss Bottled
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